In 2008, the International Year of Sanitation, October 15 was designated as Global Handwashing Day to promote proper handwashing. LION's "Kirei Kirei" also hopes to contribute to the creation of opportunities to think about one's own health and children around the world through proper hand washing.

"Kirei Kirei" series has spread not only in Japan, but also spreads to 7 bases in Asia. Create my only one “Kirei Kirei” bottle in the world by drawing your favorite picture on the “Kirei Kirei” label. May washing your hands every day become a more enjoyable habit. This campaign was born with such thoughts.

We received more than 4,053 applications from children all over the Asia!
Thank you very much for your application.
The Kirei Kirei staff gathered to judge each and every one of the art works of my bottle label that depicted their hopes and dreams.
The award-winning works were selected from among many submissions. Please look around.

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